About HANK

HANK is as much as an attitude as it is a format. Originally launched in March 2005 as the format that plays “Anything Country” to much success in Indianapolis, IN on WLHK, the HANK brand has transcended and evolved into other areas of country as well. At its core HANK is a very strong and creative top of mind approach to country radio that cuts through the clutter. Our experience has shown us that not only can HANK work as a format that delivers that unique mix of country hits 70’s 80’s & 90’s, but the HANK brand can be also be customized to move as far into the 00’s and 10’s as the strategy requires.

HANK Difference

At HANK we understand that when the right music mix is combined with the right message using the right cutting edge imaging, it can create that perfect storm for success. There are so many musical choices competing for peoples’ attention today, that standing out and being noticed has become an even bigger challenge. To be competitive and relevant in today’s radio environment requires that you need to be more than just a sterile stream of music. HANK is anything but sterile!

“Hank’s imaging and choice of music is exactly what our station needed! It connects directly with the listener and is highly entertaining. We have seen listenership increase, and the positive listener feedback says it all!”

Rick Bradley - Operations Manager Rome Radio Partners LLC
Rome, Georgia

“Armed with a fantastic playlist, Hank’s imaging is personality-driven and on target with our listeners. Hank definitely knows what buttons to push!”

John Sheftic - Market Manager DICK Broadcasting
Myrtle Beach, South Carolina

How HANK can work for you

We realize that each market has its own unique set of circumstances and challenges. HANK has the ability to be customized to meet the specific needs of your market.

HANK Levels of Service

HANK can be as hands on or turnkey as you want. We provide you with the:

• HANK music library
• HANK clocks and database
• Logo
• Fully produced HANK imaging package that is updated monthly
• Daily Music Logs
• Promotional Ideas
• Creative Marketing support
• On air guidance and support

We are also constantly researching and testing the music library to make sure we find out what HANK listeners think of any songs added to the library both old and new. Our online tool not only provides you with the ability to gather invaluable perceptual information, it is also a great tool to communicate with your listener’s one on one.

HANK TV

Not only do we provide everything you need to get HANK on your airwaves, we also will give you access to some amazing HANK creative concepts that we have been a part of designing for stations across North America with fantastic results.

• Crank it to HANK

Lock up HANK

Email: howardk@kroegermedia.com

OR

Call Affiliate Relations
972-562-3381
www.unitedstations.com