BOB FM is the highly successful original template from where all of those “name” based classic hits/ hybrid based radio stations came from. Created by Howard Kroeger the BOB Format first burst onto the scene in Winnipeg MB Canada on March 4 2002. It was the first Variety/Adult hits based format of its kind to launch in North America to instant success and acclaim. BOB FM’s success spread across Canada like wildfire, before arriving in the U.S where the success story has been repeated many times over. Many markets saw their Variety/Adults Hits stations debut in the top three with Adults 25-54.